Why Interior Designing is Getting So Popular in India

Published: January 27, 2026
9 min read
Interior Designers

Interior designing is becoming a big deal in India because people are looking for homes that feel personal and comfortable while still being stylish. More families and young professionals want spaces that work for their lifestyle and look good at the same time. From apartments in busy cities to big houses in suburbs, everyone is thinking about how to make their space feel like home instead of just a place to live.

At the same time, urban living, social media trends, and smart home ideas are changing how people think about interiors. People are following celebrity homes and DIY hacks, learning new ways to decorate without spending too much. Sustainability and eco-friendly choices are also becoming popular because people care about the environment. All of this is pushing interior design into the spotlight and setting the stage for why homes in India are changing fast.

The Evolution of Interior Design in India

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Interior design in India has grown just like the country itself. From handmade wooden furniture to smart, sustainable homes, design has always mirrored how people live and what they value.

In the early days, Indian homes were built around comfort and climate. Clay walls kept the heat out, wooden furniture lasted decades, and open courtyards made family life easier. Everything was local, simple, and built to last.

Things started to change in the 1990s. The economy opened up, people moved to cities, and modern apartments took over. Families wanted neat layouts, lighter colors, and new materials. Interior design slowly turned into a real profession.

Here’s how the journey looks:

Time Period

Design Focus

What Defined It

Before 1990s

Practical, handcrafted and regional

Homes made with local materials and traditional layouts

1990s–2000s

Space-saving

Urban homes, modular kitchens, imported furniture

2010s–Now

Balanced, modern and expressive

Smart homes, sustainable materials, personal design choices

Today, design in India is a mix of culture and creativity. Homes are built to look good, feel peaceful, and reflect identity. It is no longer about just decorating a room, it is about creating a lifestyle that feels like your own.

How Urban Living is Changing What Homes Need

Cities in India are growing faster than ever, and people are moving to urban areas in huge numbers. This means homes need to do more than just provide shelter. They need to be smart, comfortable, and stylish all at once. Small apartments in bustling cities are becoming the norm, but people still want space to relax, work, and entertain. According to data, India’s urban population crossed 522 million in 2023, and the demand for well-designed homes keeps growing.

Homes are being designed differently to fit modern urban lifestyles. Open layouts, smart storage, multifunctional furniture, and natural light are becoming essential. Even micro-apartments and co-living spaces are being crafted to feel welcoming and practical. People are also looking for inspiration online, from social media trends and celebrity homes, which is changing how they imagine their own spaces.

How Social Media and Celebrities Are Shaping Our Taste

Social media and celebrities are changing the way people think about their homes. Platforms like Instagram, Pinterest, and YouTube make it easy to discover new styles, colors, and décor ideas. People are no longer limited to what they see locally as they can explore trends from around the world and bring them into their own homes. Celebrity homes, lifestyle videos, and influencer décor tips are inspiring people to experiment with design and add a personal touch to their spaces.

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Some ways social media and celebrity influence are shaping homes in India include

  • Short videos and reels showing quick DIY décor hacks and budget-friendly ideas
  • Celebrity-inspired interiors that make people want modern, luxurious, and unique designs
  • Live workshops, online consultations, and virtual tours giving instant ideas to homeowners
  • Trending color palettes and décor styles spreading rapidly through online communities

With social media showing what’s possible, people also expect their homes to be more functional, efficient, and high-tech. This push for smart and connected spaces has made technology a key part of interior design today.

Technology is Changing Interior Design Completely

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Technology is transforming homes in ways people never imagined before. From smart lighting to automated appliances, modern interiors are becoming more convenient, efficient, and stylish. Homeowners can now visualize their spaces with apps and tools before spending a single rupee. Virtual reality (VR) and augmented reality (AR) allow people to “walk through” their homes and experiment with layouts, colors, and furniture. Even online interior design consultations and e-commerce platforms make professional help and trending décor accessible to everyone.

Here’s a simple comparison of how interior design was before and after technology became common in homes:

Aspect

Before Technology

With Technology

Space Planning

Measured manually, relied on sketches

3D modeling, AR apps for visualizing layouts

Lighting

Basic bulbs, manual switches

Smart lighting, adjustable moods, automated schedules

Furniture & Décor

Standard furniture, trial and error

Smart furniture, multifunctional designs, online previews

Consultation

In-person only, limited options

Online consultations, virtual tours, global inspirations

Energy Efficiency

Limited control, manual appliances

Smart thermostats, energy-efficient automation, eco-friendly appliances

Technology is not just about gadgets, now, it’s about making homes smarter, more functional and personalized. This shift also connects closely with sustainability and eco-friendly practices, as smart solutions often reduce waste and energy use.

Real-World Case Studies Behind India’s Interior Design Boom

Interior design in India is not just about looks anymore. It is becoming a part of how people live. Brands are now using technology, sustainability, and smart design to make homes better and more personal.

  1. Livspace is a great example. Between 2020 and 2023, it grew its customer base by 150 percent. They use tech tools like 3D visualization so homeowners can see exactly how their home will look before any work starts. This makes designing faster and more accurate.
  2. HomeLane is another brand changing the game. Over 70 percent of their clients now use online design tools before making final decisions. They are also expanding into smaller cities, showing that modern, organized interior design is becoming accessible beyond big metros.
  3. Sustainability is also becoming important and that’s why Godrej Interio reduced its carbon footprint by 25 percent in 2023 by using eco-friendly materials and processes. People now choose brands that care about the environment while still delivering style and comfort.

These real examples show how technology, urban growth and eco-conscious choices are shaping interior design in India. Homes today are smarter, greener, and more personal than ever before.

Eco-Friendly Design is More Than Just a Trend

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Sustainability is no longer just a buzzword in interior design. People in India are becoming more aware of how their choices affect the environment, and this is shaping homes in unique ways. From using recycled materials to energy-efficient appliances, eco-friendly design is now a part of everyday living. It’s not only about looking good but also about making smarter choices that save money and reduce waste.

Some ways eco-friendly design is showing up in Indian homes include

  • Using natural and recycled materials for furniture, flooring, and décor
  • Installing energy-efficient lighting and appliances that reduce electricity consumption
  • Incorporating plants and greenery indoors, also known as biophilic design, which improves air quality and mood
  • Designing spaces that maximize natural light and ventilation to reduce dependence on artificial energy

According to a recent report, 67% of urban Indian homeowners now prefer sustainable products when designing their homes. This shift is changing not just how homes look but how they function, encouraging designers to innovate responsibly.

As sustainability becomes mainstream, more people are also seeking professional guidance to bring their eco-friendly ideas to life. This rise in professional interior designers is shaping the industry in India like never before.

More People Are Becoming Professional Interior Designers

The demand for professional interior designers in India is growing fast as people want homes and offices that are both stylish and functional. The Indian interior design market was valued at USD 28.87 billion in early and mid 2025 and is expected to reach USD 50.28 billion by 2030, growing at an 11.7% CAGR. This shows how seriously people are investing in well-designed spaces.

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More individuals are now pursuing careers in interior design, supported by institutes, online courses, and social media platforms that make it easier to learn, showcase work, and connect with clients. As urban lifestyles evolve and people look for smart, sustainable, and personalized designs, professional designers are becoming key in shaping homes and offices that reflect both function and personality.

Walk into any Indian home today and you will notice how tradition quietly meets modern comfort. The charm of Indian heritage is not disappearing, it is simply being reshaped. From Jaipur’s royal designs to Kerala’s calm wooden tones, interior designers are finding creative ways to make old elements fit beautifully into today’s spaces.

People are now looking for homes that reflect who they are. They do not just want a modern apartment that looks like everyone else’s. They want something that feels personal and rooted.

This change can be seen everywhere. Brass lamps beside marble counters, woven rugs under simple coffee tables, and earthy walls paired with clean white furniture. These small touches give homes a unique balance of warmth and freshness.

Designers call this movement “India Modern.” It celebrates heritage while keeping up with today’s lifestyle. It proves that modern homes in India do not need to forget their roots. They just need to tell their story in a newer way.

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What’s Next for Interior Design in India

The future of interior design in India looks more exciting than ever. As people become more aware of how their homes impact their comfort, mood and lifestyle, design is shifting from just “looking good” to truly feeling good. Every space is now expected to serve a purpose, tell a story and reflect the way we live today.

Technology, sustainability, and personalization are leading this change. With AI tools helping homeowners visualize spaces, smart home features becoming affordable, and sustainable materials gaining traction, interior design is set to become even more connected to daily life.

Here are some key trends that are shaping what comes next:

  • Sustainable luxury is replacing fast décor as people prefer quality materials that last longer.
  • Smart interiors are rising with voice-controlled lighting, automated curtains, and energy-saving systems.
  • Local craftsmanship is getting global recognition, bringing Indian artisans and handmade design back in focus.
  • Personalized design experiences are growing, where clients can preview 3D layouts and make instant design choices.

The next wave of interior design in India will blend purpose, culture and innovation. Homes will continue to evolve into personal sanctuaries where technology supports tradition, and design connects emotion with everyday living.

Wrapping Up Why Interior Design Matters

Interior design in India is no longer a luxury, it has become a part of everyday life. People now see their homes as a reflection of who they are and how they live. From eco-friendly ideas to smart technology and cultural blends, design is shaping the way India lives and grows. This rise is not just about creating pretty homes, it is about creating spaces that inspire, comfort, and last.

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